Logo Cravings Blog

  Our favourite companies are easily recognized by their logos, which can be made up of words or graphics. So, there is so much more you can do with your logos, too! Your brand's identity is built on the foundation of a strong logo. It helps the client comprehend what you do, who your company is and what it stands for. But how much responsibility can a little picture/text can bear? Well, it can handle a lot, but only if it is used to its fullest!   Before Diving Into Anything, Let Us Understand What A Logo Is? An organization's logo is a combination of words or visuals that are used to identify the organization. A company's mission and core beliefs may be encapsulated in its logo. When it comes to logo design, it's all about defining a company's visual identity. A logo may include a symbol or brand mark, a logotype, and a slogan, depending on the type. What Is The Purpose Of A Logo? Is the point of logos is to accomplish anything other than looking good? Y...

From the moment we wake up to the moment we go to sleep, logos are everywhere around us. It’s safe to say that we interact with them as much we interact with humans – maybe more than that . This sums up the importance of a logo for a business. In order to make a mark in the industry, you need a striking logo that will set your business apart. If you think about it, many successful organizations like Apple, Nike, and Starbucks have one thing in common; a unique and distinct logo. However, it is not as easy as it sounds. It’s impossible to count the number of logos that exist in the world today, so you can only imagine how tough the competition is. You need to be really attentive to the whole process in order to end up with a logo that will always be remembered by your target audience. If you’re finding it hard to get started, then don’t worry. We’re going to give you valuable tips on making a logo that will appeal to your target audience. Identify Your Target Audience First and fo...

Coming with the design of your logo might not be the most difficult task than thinking of the right color scheme for your logo. The professionals in this field have understood the fact that colors hold much importance in a logo. It impacts the mood and evoke feelings faster than any image or design. Why? Because the human brain recognizes color as a mode of communication. The simplest example would be traffic signal lights. Colors have a language of their own which is why it is extremely crucial to put consideration into determining what colors define your brand’s identity. Below we have compiled a guide to help you figure out what colors would work best for your logo. Few Things to Keep In Mind When Choosing the Colors Define Your Brand’s Persona Prior to deciding on a color combination for your logo, you must first determine what your business stands for and what values your logo should convey to potential customers. Because markets are more competitive and congested than the...

    If you have just launched a startup, then you must have things like building a strong brand identity on your mind most of the time. The competition is really tough these days, and in order to stand out, you need to unleash the creative beast inside you. One of the most important elements of a brand’s identity is a logo. A striking logo is crucial to leave a lasting impression on your target audience and urge them to learn more about your business. However, designing a logo that stands out is not a piece of cake. A logo's purpose is to accurately reflect your brand to an audience while also distinguishing you from the competition. When someone come across your logo, they should be able to tell whether or not they want the product and whether or not they want to buy it from your firm. We understand that the whole process of designing a logo can seem overwhelming, which is why we have assembled the 10 most important principles of logo design that you must be aware of. K...