Choosing the Right Color Combination For Your Logo

Coming with the design of your logo might not be the most difficult task than thinking of the right color scheme for your logo. The professionals in this field have understood the fact that colors hold much importance in a logo. It impacts the mood and evoke feelings faster than any image or design. Why? Because the human brain recognizes color as a mode of communication. The simplest example would be traffic signal lights.

Colors have a language of their own which is why it is extremely crucial to put consideration into determining what colors define your brand’s identity. Below we have compiled a guide to help you figure out what colors would work best for your logo.

Few Things to Keep In Mind When Choosing the Colors

Define Your Brand’s Persona

Prior to deciding on a color combination for your logo, you must first determine what your business stands for and what values your logo should convey to potential customers. Because markets are more competitive and congested than they have ever been, you must ensure that your message is transmitted clearly.

We suggest you take some time to analyze your business and make a list of five feelings that your logo should elicit in your clients. This will assist you in determining which colors elicit feelings that correspond to your brand values. Knowing how you intend to direct your messaging can help you select brand colors that reflect your business's voice and personality.

Research Your Competitors

Analyzing your competitors' work might be a good method to get ideas. It can jog your memory and give you a sense of what appeals to your audience. Observing how various companies in your business are perceived can help you figure out what helps to stand out and, more crucially, what doesn't.

Here our focus is on colors, but researching the competitors is anyway a very important step of logo designing. Understanding the strengths and weaknesses of your competitors, apart from yours, will help you focus on the beneficial area and avoid the route others took and failed.

Pay Attention to the Context

Apart from analyzing the competition, the designer must also pay attention to where the logo will appear. Suppose, a startup beauty business comes to you for a logo, and a few years later, they have their own website and a strong social media presence. Now, you must consider that the logo will appear everywhere. Does the colors you picked for the logo work in all circumstances?

Ask this question to yourself and then make the decision. Changing the colors of your logo after every few years will only make the situation more complex so think of all these things before selecting the colors for your custom logo design USA.

What Common Colors Signify?

You must understand the impact of each color on a person's perception if you want your logo to be connected with a specific feeling and emotion. Learn about the meaning of each hue once you've figured out what message you want to send.

This list contains the most widely used colors in brand logos to help you narrow down which colors elicit certain feelings and connections, so you can find the best logo color combinations to experiment with during your design process.

Red

A worldwide sign of grief, rage, and fury. If you want to name your company strong, light, modern, or youthful, red is the color for you. A simple hint of this color ensures to turn heads. Red is used in many food businesses and restaurant logos to represent hunger and appetite. This is true in many ways since the colour red elicits a desire for eating. While many entertainment companies use it to promote excitement and passion.

Blue

You'll observe that blue is used in more than half of all logos. Blue is a color that represents trust, maturity, stability, and dependency. Therefore you can be sure that a company with a blue color logo will be considered seriously. Many social media platforms use blue in their logo to convey the feeling of security to their audience.

Black

If you want to brand to come across as elegant and stylish, then you should probably choose black. One can’t really go wrong with this color. Simple black logos or paired with white or grey are frequently used by businesses. This is due to the fact that even the simplest usage of text and color conveys refinement, simplicity, elegance, and of course, luxury.

Orange

Orange is a warm and cheerful color that encourages viewers to take action or become more active. It is a color that belongs to the red family, which is recognized for its enthusiasm, but it is more cozy and lively in a safe way. Many media companies like VLC and Nickelodeon choose this color to evoke the feelings of joy and happiness in audience.

Green

Green is globally used to promote peace and growth. Cleaning programs and recycling operations are undertaken by recycling companies and non-profit, government organizations in the world; these nonprofit organizations logos harness green to encourage the concept of environmental friendliness and cleanliness.

Final Words

As you see, different colors have different meanings. You have to be attentive towards analyzing which color will work best for your company’s logo. To get a professional logo, you can approach an expert logo designer. There are many cheap logo design services around you that offers exceptional concepts.